What do you think Apple stands for?
In a really good TED Talk, Simon Sinek tell us to "start with why". In a nutshell, he says that successful companies like Apple sell their products by selling us what they stand for: "People don't buy what you do, they buy why you do it." For the life of me, I cannot think of any slogan associated with Apple and what I thought they stood for was very different from what Sinek states in the video.
So here's my question: What do you think Apple stands for? Please leave me an answer in the comments.